Valuable Social Media Lessons Learned from McDonald’s #McDStories

by Benchmarkemail Blog on January 27, 2012

Madison Avenue advertising agencies happily spend millions of their fast food clients’ dollars to create the illusion that their brand is universally revered, their burgers are so huge that they need two hands to hold and every well-dressed, fit actor can endlessly munch on them without ever sprouting a molecule of cellulite.Related Articles
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Beyond Google Analytics: New Ways to Track Your Site Traffic

by Benchmarkemail Blog on January 27, 2012

So many business owners I’ve met have been completely baffled by Google Analytics – the go-to solution for website metrics.Related Articles
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Take The Weekly Wrap to Your Leader!

by Benchmarkemail Blog on January 27, 2012

What? You’re saying you read The Weekly Wrap every week, and still have questions? My bruised ego aside, there’s a wealth of great information going on over on the Benchmark User Forum...Related Articles
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Small Business Tips: Apps to Amplify Online Productivity

by Benchmarkemail Blog on January 26, 2012

Every business needs the internet to get things done. Yet navigating the net is a tightrope walk that often requires a fine balance between tools that distract and tools that enrich.Related Articles
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Liberty Mutual Returns to the Plate with Customer Service

by Benchmarkemail Blog on January 26, 2012

A couple weeks ago I blogged about an issue I had with the email marketing practices of Liberty Mutual. Someone on their end read my blog post, and their customer service reached out to me.Related Articles
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Top 5 Worst Ways to Collect Customer Data at the Checkout Counter

January 26, 2012

It is hard to believe how many small businesses try to collect their customers’ email addresses and social networking contact information during face to face contact at their retail outlets, only to realize that all their time and effort results in n…

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Being a Better Business Leader: Eliminating Egoism & Bad Habits

January 25, 2012

Whether a company experiences success or failure is largely dependent on its leadership. Throughout history, we have witnessed some of the world’s most powerful companies plummet into nonexistence because of poor leadership at the executive level.Relat…

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Small Business Tips: DIY Reputation Management

January 25, 2012

The direction of PR has shifted monumentally in the last few years alone. PR isn’t just about keeping a good game face and projecting a positive public image.Related Articles
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What Marketers Can Learn from the End of Kodak, the Triumph of Fuji

January 25, 2012

Anyone who visited Rochester, New York up until the 1980s would have to acknowledge that it was for all intents and purposes a company town.Related Articles
DIY Websites: How to Create, Launch and Manage Your Own SiteBuilding Your Website with Marketin…

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Email Welcome Messages – Findings, Samples, and Surprising Results

January 24, 2012

In this free whitepaper, the good folks at Inbox Group explain why welcome emails play a huge role in email marketing, offer tips on the content and timing and structure of welcome, and showcase winning welcome email messages to inspire your own. Why invest in welcome emails? They provide foundation of success email and marketing [...]

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